Review - FLY Webisode

Episode 6

In the webisodes FLY fabulously creative, the host travels all across the East coast to show woman young girls or anyone else interested the creativity associated with fashion. This can be found on the FLY website at flygirls.typepad.com or where they are released. Andrea, the host in her first episode, traveled along the streets of Manhattan to show her viewers where she purchases her favorite, fabulous, and cheap earrings. This episode is incredibly short compared to the others since it was a pilot. It involved her and her camera operator following her as she walked up to a kiosk in New York. They did some zoom close ups of the earrings but never got any interviews.

In the second webisode, Andrea travels to a small shop called Rare Device, the shots are varied creating interesting perspective of not only the walk to the shop but the street signs, and Andrea herself entering the shop. They have an interview with the owner Rena Tom, and the camera operator goes in for close ups and varies up the interview with b-roll of the store and all the unique creative fashion peices that Rena has put up for purchase. This episode also introduces great opening graphics for the show that the first webisode did not have. The credits were cut back and forth from graphics and special thanks to b-roll of Andrea walking on the sidewalk outside. This episode I think was the best out of all of the other 3, it used graphics, titles, great close up of clothes, earings, pillows, purses, and candles that the shop was filled with. It really looked quite perfessional.

The next episode, number 3, was when Andrea went to the Renegade Craft Fair, she explored tons of booths of home made clothes, jewelry and even gets up close and personal with the makers. Through the use of interviews a lot of close ups on the clothing are used to show how each of the details is created, while the creator discusses the method in voice over. Many different angles were used and flash backs from the previous episode too, a pillow used in Rare Device, the creator was found at the fair. In the next few episodes, Andrea crews the webisodes herself, so the quality tends to be lost from that of the second episode, however she does get great varied shots of clothes, creators, and herself living in the action.

The other pretty great webisode that FLY put out were not as great as the second and third however the shot scale and the use of interviews and broll make the webisodes look up to the perfessional quality that they should. You would most likely see Andrea's show FLY Girls on Bravo or TLC maybe in the future, it illuminates the art of creativity and peoples joy of finding whats hot without burning holes in their pockets.

POST BY MEG